Keep reading as we guide you through harnessing the power of lead retrieval to revolutionize the exhibitor and sponsor engagement at your upcoming event.
Understanding Lead Retrieval Lead retrieval involves the systematic process of capturing valuable leads during an event, typically achieved by scanning an attendee’s QR code situated on their conference badge. This QR code holds critical attendee information such as their name, contact details, and job title.
If you’re open to innovation, you might consider providing attendees with alternative smart wearables, like wristbands.
In either case, when an attendee’s smart badge is scanned, the device instantly extracts their registration details from the database. Subsequently, this data seamlessly flows into your leads repository, readily accessible for you, your exhibitors, and sponsors.
Lead Retrieval vs. Lead Capture: Unveiling the Distinction Lead capture encompasses various methods where the event organizer may or may not be directly involved in gathering leads. Leads are collected through means such as paper forms, business cards, or event-specific apps on the event floor. Ownership of this information rests with the exhibitor or sponsor rather than being extracted from the organizer’s database.
In contrast, lead retrieval may appear quite similar on the surface. However, a deeper examination reveals two pivotal distinctions:
- Organizer Control: With lead retrieval, event organizers exercise control over lead retrieval data, dictating which attendees qualify as leads. Unlike lead capture, the extent of information accompanying each lead cannot be fully controlled. Fortunately, this challenge is effortlessly addressed through a lead retrieval solution like Actify Leads, allowing real-time addition of supplementary details.
- Speed and Efficiency: Lead capture often entails manual processes such as form-filling or extracting lead data from business cards. In contrast, lead retrieval software streamlines the process, significantly reducing administrative load.
(Source: www.actifyleads.com)
Unmasking the Lead Retrieval Device, a lead retrieval device serves as the conduit for capturing attendee details by scanning codes present on their badges—this includes tools like micro-scanners and mobile phone apps.
While micro-scanners are efficient devices for lead retrieval, they lack the versatility of mobile apps. The latter, fueled by QR code lead retrieval, empowers users with advanced capabilities.
For instance, with Actify Leads, exhibitors and sponsors can:
Instantaneously gather lead data on the event floor, dynamically qualifying conversations Leverage the Exhibitor Dashboard to access comprehensive analytics Effortlessly export lead data for integration with CRM systems Manually input leads for individuals without badges Safeguard all data through secure cloud connectivity, ensuring data integrity All this is achieved without the need for additional devices; a few taps on a mobile phone can achieve remarkable results!
How Does Actify Leads Transform Lead Retrieval? Lead retrieval becomes as straightforward as scanning a QR code!
Within the Actify Leads app, you always have the option to modify or supplement lead details. Of course, if you choose to utilize hardware instead of an app, the process may proceed slightly slower.
You have the flexibility to offer exhibitors either type of retrieval system:
- Hardware-based: Rent a lead retrieval system from a provider that employs handheld scanners such as micro-scanners, pro-scanners, and RFID (Radio Frequency Identification). The provider collects lead data, forwarding it to you subsequently.
- Software-based: With lead retrieval software like Actify Leads, sponsors and exhibitors can download the app to scan attendee badges. They can access lead data in real-time during or after the event, even exporting data to a CRM while the event is ongoing to initiate follow-ups. In our perspective, a software solution is the ideal path forward. Software-based lead retrieval grants exhibitors immediate access to data, eliminating the need for cumbersome devices and waiting times associated with retrieval.
(Source: www.actifyleads.com)
Selecting the Optimal Lead Retrieval Tool: You’re aware that your exhibitors and sponsors are eager to capture leads, necessitating a dependable lead retrieval tool. But how do you go about finding the right one?
Remember, consistently delivering seamless experiences is crucial for enticing exhibitors, sponsors, and attendees to return to your events.
Here’s what you should seek in an exhibitor lead retrieval software solution:
- User-Friendly Interface: Exhibitors, sponsors, and their representatives desire simplicity. They need an uncomplicated solution that caters to all their requirements. Luckily, this is aligned with your team’s objectives.
Look for an app that offers:
An intuitive UI, ideally with drag-and-drop functionalities User-friendly interfaces for both exhibitors and attendee’s Comprehensive features encompassing all aspects of the lead retrieval process Consider scheduling a sales demo to validate the above.
When in doubt, don’t hesitate to inquire with the sales representative about the average engagement rates of existing users. This insight will provide an indication of the app’s user-friendliness.
- Cost-Effective: While some apps come packed with an array of features, this can inflate costs, leading to unnecessary expenses for features that may not be essential.
So, how can you ensure budget efficiency?
Seek a lead retrieval software solution that offers flexible and tiered pricing. Look for apps that adjust pricing based on the number of events you host or cater to your specific niche, ensuring they align with your budget.
If your events span throughout the year, an annual subscription could be a cost-saving avenue.
- Integration into an All-in-One Event Tool: An all-in-one event tool streamlines your event management workflow, offering benefits such as:
Reduced learning curve: Entering the event floor is challenging enough. Your exhibitors and sponsors should only need to master one core tool—making their experience easy and efficient. Unified data: Exhibitors no longer need to juggle business cards, email notes, or data stored in disparate programs. All exhibitor data, encompassing banner clicks, company page views, and lead information, resides in one cohesive location. Efficient attendee information: No manual note-taking required! Crucial lead capture data is automatically transferred to the relevant exhibitor.
- Badge Scanning: Badge scanning is a fundamental feature in any event tech solution. It streamlines the lead capture process for exhibitors—simply launch the app, scan the QR code, and you’re done! Post-scanning, exhibitors can edit or add information, including lead retrieval questions and qualifiers.
With Actify Leads, you have the capability to design scannable badges directly within the platform. Begin designing using templates or from scratch, tailoring badges to align with your brand’s identity.
On the day of the event, you’re ready to start scanning!
- Swift Data Exports: Exhibitors and sponsors will invariably want to export lead information from the event app for purposes like:
Nurturing relationships that could lead to sales or other connections Initiating leads or executing follow-up campaigns Revisiting attendee feedback about event format, networking activities, and more Backing up lead data to local storage Enhancing their understanding of their target audience and much more, based on their products and services.
Manually exporting all this data can consume hours. However, an efficient export option within the app streamlines the process, enabling you to effectively support your sponsors and exhibitors in achieving their goals.
Simplifying Lead Retrieval for Exhibitors and Sponsors Ultimately, the success of your event hinges on your exhibitors feeling accomplished. While meaningful conversations are the cornerstone of relationships nurtured at events, lead retrieval amplifies these results, enticing sponsors and exhibitors to return year after year.
Lead retrieval marks the initial step in gauging the exhibitor’s event ROI. Yet, without the right tool, lead retrieval can be arduous.